Effective Date: 1st May 2025
Last Updated: 1st September 2025

At Merlows.com (“we”, “our”, “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, engage with our content, or use our services.

By using Merlows.com, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

a. Information You Provide

• Name, email address, and contact details when subscribing to newsletters, submitting forms, or contacting us.

• Payment and billing information if you purchase products or services.

b. Information Collected Automatically

• IP address, browser type, operating system, and device details.

• Usage data such as pages visited, time spent, and navigation patterns.

• Cookies and similar technologies to improve site performance and personalization.

c. Third-Party Sources

• Social media profiles and publicly available information if you interact with our social platforms.

• Analytics data from partners like Google Analytics.

2. How We Use Your Information

We use your information for:

• Providing and improving our website, services, and user experience.

• Sending newsletters, updates, and promotional content (with your consent).

• Processing transactions and delivering purchased products or services.

• Ensuring website security, preventing fraud, and meeting legal obligations.

3. Legal Basis for Processing (GDPR Compliance)

We process personal data under the following legal bases:

• Consent: When you sign up for newsletters or agree to cookies.

• Contract: When providing services or fulfilling purchases.

• Legitimate Interest: To improve services, protect against fraud, and conduct analytics.

• Legal Obligation: To comply with laws and regulations.

4. How We Share Information

We do not sell your personal information. However, we may share it with:

• Service providers: Hosting, analytics, and payment processors.

• Legal authorities: If required by law or to protect our rights.

• Business transfers: In the event of a merger, sale, or acquisition.

5. Cookies & Tracking Technologies

Merlows.com uses cookies and similar tools to:

• Analyze traffic and usage trends.

• Remember user preferences.

• Deliver personalized content and advertising.

You can manage cookies through your browser settings.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.

7. Your Rights

Depending on your location, you may have rights under GDPR, UK Data Protection Act, or other laws, including:

• Accessing, correcting, or deleting your personal data.

• Restricting or objecting to processing.

• Withdrawing consent at any time.

• Requesting data portability.

To exercise your rights, please contact us at privacy@merlows.com

8. Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

9. International Data Transfers

If you access Merlows.com from outside the UK, your data may be transferred to and processed in countries with different data protection standards. We ensure appropriate safeguards are in place.

10. Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect data from children. If you believe we have collected such data, please contact us to remove it.

11. Links to Other Websites

Our site may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

13. Contact Us

For questions or requests regarding this Privacy Policy, contact us at:

Email: privacy@merlows.com